Edenred in the UAE

Edenred UAE is the UAE's largest salary processing provider serving more than 6,000 companies, 2 million employees, over 10 banks and 35 financial institutions. Operating out of Dubai since 2008, Edenred simplifies WPS and non-WPS payroll improves the quality of life for employees and helps companies take care of their hardworking people - pay them on time, securely and without effort.

Edenred believes everyone should have equal access to essential financial services, regardless of how much they earn. That’s why we created C3Pay for unbanked or underbanked employees, a mobile app where employees can manage their money instantly and conveniently.

About You

We are seeking a highly motivated CRM Lead to drive customer engagement, retention, and lifetime value (LTV) for our C3Pay app users through strategic and operational mastery of our CRM tool (Clevertap). This role requires a hands-on professional who can single-handedly design, execute, and optimize CRM campaigns—with a focus on crafting compelling push notifications—while leveraging Clevertap’s full suite of capabilities. You will own end-to-end CRM strategy, from segmentation to analytics, ensuring our users stay active, loyal, and delighted.

Key Responsibilities

Strategy and Execution

Design and implement customer segmentation strategies using behavioural, demographic and purchase behaviour to deliver hyper-personalized campaigns.

Build and automate multi-channel campaigns (push, in-app, email, SMS, Whatsapp) via the CRM’s workflow orchestration to drive engagement at critical user journey stages.

Use A/B testing tools to optimize message timing, content and delivery channels for maximum impact.

Push Notification Content Creation

Write concise, engaging and action-driven copy for push notification tailored to user segments (eg. Win-back campaigns, feature updates and personalized offers).

Balance creativity with data insights to refine messaging based on open rates, CTRs and conversion metrics.

Customer Lifetime Value (CLTV) Optimization

Analyze user behavior data to identify trends, drop-off points and opportunities for re-engagement.

Develop retention programs (loyalty rewards, milestone celebrations, etc.) to increate CLTV.

Campaign Operations

Work with product marketing team to manage campaign set up, audience targeting, QA and deployment in the CRM tool.

Provide detailed performance reports, with actionable insights to stakeholders.

How your Success will be Measured

YoY increase in transactions via CRM.

Increase in CTR of push notification and in-app messaging on the app.

YoY increase in Average Revenue Per User (ARPU)

YoY reduction in customer churn for all value-added services on the app.

Requirements

Must-Have

3+ years of hands-on mobile CRM experience, with expert-level proficiency in Clevertap or similar tools.

Proven ability to write high-converting push notification copy and adapt tone/style for different audiences.

Strong analytical skills and comfortable interpreting data to optimize campaigns and calculate ROI.

Self-starter with the ability and drive to execute end-to-end campaigns independently, without the reliance of other team members)

Familiarity with mobile app user behavior and lifecycle marketing principles.

A collaborative spirit with a passion for building and inspiring teams.

Customer-centric mindset, you make decision based on user insights

Nice-to-Have

Experience in additional channels like email and digital advertising

Background in e-commerce, subscription based apps, mobile wallets, or fintech apps.